The young London-based designer Maximilian Davis has announced that he will be embarking on a new and exciting fashion journey as the creative director of Salvatore Ferragamo.
The Manchester-born creative, who showcased his eponymous brand’s autumn/winter 2022 collection during London Fashion Week last month, said on Instagram that he was “deeply honoured” to be joining the renowned Italian label. Additionally, Davis, who was tapped by Lulu Kennedy to create under the Fashion East umbrella in 2020, shared that he was “looking forward to articulating his vision”.
Even before Davis, who cut his teeth at Grace Wales Bonner, landed the high-profile new gig, his harlequin patterned garments and elegant evening dresses had become an A-list favourite. Kim Kardashian’s outing in his plunging scuba body threatened to break the internet, and is up there with the all-time great celebrity rebound outfits. Meanwhile, self-proclaimed bad gal Rihanna has had several major moments in Davis’s designs. Her ComplexCon outfit in November, which included a show-stopping carmine halter from the spring/summer 2022 line, sent social media into a frenzy.
Below, six celebrities who can’t get enough of the Central Saint Martins graduate – and new creative director of Salvatore Ferragamo’s – designs.
1/6
Adwoa Aboah
The model attended the the Top Boy premiere in a harlequin dress from the autumn/winter 2021 collection.
2/6
Kim Kardashian
The entrepreneur popped up on the ’gram wearing the designer’s deep-V scuba body.
3/6
Rihanna
Rihanna was spotted supporting A$AP Rocky at ComplexCon in a top to toe red outfit, featuring Maximilian’s sizzling scarlet Devoré halter from the spring/summer 2022 presentation.
4/6
Dua Lipa
The pop superstar loves a custom design and she pulled out all the stops for the 2021 British Fashion Awards. Davis created a bespoke crepe gown for Dua to wear on the red carpet.
5/6
Michaela Coel
The I May Destroy You creator looked a vision in one of the buzzy designer’s highly coveted gowns, at the 2021 BAFTAs. The designer it was “one of the first pieces that I made in my bedroom before I applied for Fashion East”.
6/6
A$AP Rocky
Much like his girlfriend, Rihanna, A$AP Rocky is a Maximilian enthusiast. Back in January 2021, the rapper appeared in a music video “MAZZA” with uk musician, Slow Thai, rocking a pair of blood-red harlequin jeans.
