Rihanna is giving the people what they want: five Savage X Fenty brick-and-mortar stores across the US. Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC residents, you’re the lucky ones to get to experience this first in 2022.
The singer-turned-mogul announced the news on her Instagram today. “2022, we coming in HOT!” she wrote. “We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores! can’t believe it’s actually that time, and I can’t wait for you to have this experience irl….” Not only will these be the first physical retail locations for SavageX, it’ll be the first for any of Rihanna’s ventures. We can’t wait to see how she applies her Midas touch to the IRL shopping experience. This is the woman who breathed new life into the lingerie fashion show, after all.
The rendering that Rihanna shared on her Instagram shows a neon-lit store, more nightclub than sterile, open-concept boutique. And really, isn’t that what you want from a brand that sells a size-inclusive, tattoo-print crotchless catsuit?