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‘It Has Literally Reset My Hair’: This Is The £9.99 Hair Serum Taking Over TikTok

Up on your haircare and a serial TikTok scroller? you’ll have noticed one product making a regular appearance then. Meet Pantene’s Overnight Beauty Reset Serum, £9.99.

The serum – which has gathered 240.4m views on TikTok, no less – initially gained traction after a few #ads and collaborations, but the obsession soon transcended these and gained momentum. The results spoke for themselves – one pump combed through hair and left overnight equals softer, smoother, lengths by morning according to TikTok users. Are tangles your bugbear? TikTok might have found you a budget-friendly solution. Watch the wonder serum in action, below:

Watch: TikTok Users Review Pantene’s New Overnight Hair Serum

The serum is designed to be applied to either wet or dry hair and the formula works hard. Ingredients like Pro-Vitamin B5 and biotin strengthen and hydrate individual strands, for softer hair come morning. You’ll also find the stellar hydrator hyaluronic acid in the mix, an ingredient that’s big in skincare and each molecule of which can hold up to one thousand times its weight in moisture.

The serum is milky in texture, and feels relatively weightless once applied. Usually £19.99, you can shop it on now for £9.99.

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