The serum – which has gathered 240.4m views on TikTok, no less – initially gained traction after a few #ads and collaborations, but the obsession soon transcended these and gained momentum. The results spoke for themselves – one pump combed through hair and left overnight equals softer, smoother, lengths by morning according to TikTok users. Are tangles your bugbear? TikTok might have found you a budget-friendly solution. Watch the wonder serum in action, below:
Watch: TikTok Users Review Pantene’s New Overnight Hair Serum
The serum is designed to be applied to either wet or dry hair and the formula works hard. Ingredients like Pro-Vitamin B5 and biotin strengthen and hydrate individual strands, for softer hair come morning. You’ll also find the stellar hydrator hyaluronic acid in the mix, an ingredient that’s big in skincare and each molecule of which can hold up to one thousand times its weight in moisture.
The serum is milky in texture, and feels relatively weightless once applied. Usually £19.99, you can shop it on Boots.com now for £9.99.