Holly Willoughby’s £21 Cream Eyeshadow Is The Key To Her Subtle Smoky Eye

Cheers to high-impact, low-effort beauty products. When time is short, that’s exactly what we’re after, products that give impressive results in a single swipe. One of Holly Willoughby‘s make-up looks features a product that offers just that.

We know because Holly’s longtime make-up artist Patsy O’Neill regularly shares snaps of Holly’s best make-up looks alongside a detailed product rundown. A quick scan through a few of the pictures in question reveals a handful of brands that Patsy obviously favours – think Trish McEvoy, Delilah and Hourglass.

There’s one product in the mix, though, that stands out for being relatively new one to the UK beauty scene: VIEVE’s Eye Wand in shade Mahogany, £21. Beauty guru and YouTuber Jamie Genvieve, is the big name behind VIEVE and the products have already found favour with make-up pros and press alike.

The Eye Wands launched last year and Jamie has launched shade extensions since. They’re cream eyeshadow sticks that deposit buttery, blendable colour in a matter of one swipe, good news for the time poor. You can scribble these on to your eyelid and blend with your finger if fuss-free is your M.O.

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If a smoky eye isn’t one for you, take a leaf out of Patsy’s book and use as an eyeliner. Patsy used shade Mahogany on Holly, a rich red-brown.