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Everything Worth Knowing About Hailey Bieber’s New Beauty Brand Rhode

Hailey Bieber has always been vocal about her love of beauty so it stands to reason that a skincare line is on the horizon. Let’s talk about Hailey Bieber’s skincare like Rhode and everything we know so far.

Hailey is renowned for her skincare honesty. The supermodel regularly spotlights her skin concerns and favourite beauty products with her 40.7 million followers. Remember when she posted about experiencing peri-oral dermatitis? Hailey has access to some of the most renowned skincare experts in the world too, and often recruits skin gurus like Dr Barbara Sturm to offer noteworthy advice that she can relay to her followers on Instagram.

Hailey filed a trademark for ‘Rhode’ last year with a view to launching her own beauty brand. Rhode is Hailey’s middle name and if the shots she posted to Instagram yesterday are anything to go by, the focus is going to be skincare.

Everything We Know About Hailey Bieber’s Beauty Brand Rhode So Far

According to news outlet TMZ, the trademark covers ‘wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare.’ While Hailey is yet to share any specifics on the line itself, an Instagram account was discreetly set up last year too, @rhode. Unsurprisingly the account already has over 53.6k followers already, including Mrs Bieber herself.

When will Hailey Bieber’s skincare line Rhode launch?

In an Instagram post yesterday Hailey revealed BTS shots from her latest photoshoot and the likelihood is they mark the beginnings of the first Rhode skincare campaign. Her caption read ‘glazed skin all 2022. Tell a friend.’ A subtle hint that Rhode is set to launch this year? Stay tuned.

What products will be included in Hailey Bieber’s new beauty range Rhode?

Talking about her own skin last year, Hailey says: ‘Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.’ She continues, ‘that’s why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won’t trigger a dermatitis breakout.’ It’s therefore likely we’ll see a focus on pore-friendly products, sensitive-skin-friendly buys and non comedogenic formulas.

What can we expect from Hailey Bieber’s new beauty line Rhode?

In launching Rhode, Hailey Bieber is following in the footsteps of a whole host of A-listers. Celebrity beauty brands have taken off in a big way in recent years. In 2020, Maya Jama, Pharrell Williams and J-Lo all launched their own beauty lines, while just last year Alicia Keys’ wellness brand Soulcare landed on the virtual shelves on Cult Beauty. The skincare sphere is a competitive market, but with Hailey’s beauty know-how and renowned transparency – we’re predicting good things. Watch this space!

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