On morning rituals
I don’t have any strict rituals – if I think of the word “ritual”, I picture someone running through the house with sage… which happens, but not every morning! I immediately brush my teeth first thing. Then skincare is next.
On her five minute make-up routine
Oh God, five minutes! I would apply either a tinted moisturiser or a foundation mixed with my favourite serum or moisturiser. Some concealer, some mascara, and a little pop of colour on my lips – probably a stain, so it lasts throughout the day.
We’re expanding the r.e.m. range with three new palettes. There are so many fun, statement colours in them – there’s some really great ’60s colours in the Midnight Snack palette. I love to use [eyeshadow] to create a cat eye or negative space cut crease.
On how she relaxes at the end of a stressful day
It has nothing to do with beauty, but I love meditation, taking a long bath and doing my skincare. Anything that feels like you’re giving yourself that moment of care and committing to it, whether that’s skincare before bed or a bath. Whenever I meditate, I use lavender essential oils – it immediately triggers calmness.
On what she’s learned being a beauty founder
I have learned so much about the science – working on the formulas and overcoming obstacles while we push for the best pigment, smells and yummiest everything possible. Being involved on a granular level has been so fun for me, because I love science – I’m kind of a nerd in that way!
From a physical perspective, the packaging is also so much fun. I love that I’ve been able to do a little bit of that with fragrance over the years, but it’s different with make-up – it is so cool. I’m just so happy with the world that [my team and I] have created together.
I think wellness is an important investment. We should be taking care of our minds. They are the centre of our whole human experience. I feel so fortunate to be able to have amazing therapy, and to have meditation [that works for me].
On her go-to skincare tricks
I’m still learning as I go. I love skincare so much. I’m really fascinated by coolness in skincare. I love our new Undereye Balm so much for that reason – it’s cold, refreshing and energising. I love to put it in the fridge along with my face roller – it’s calming.
On the most used item in her make-up bag
I am a lip gloss person – I love lip gloss!