Download the app now: Google Playstore

Alexa Chung Is Closing Her Namesake Label

Alexa Chung – pioneer of the ballet pump, doyenne of the dungaree, priestess of the pie-crust collar – sent fashion fans into a frenzy when she launched her namesake label in 2017. Five years on, in a statement on Instagram on 17 March, the designer, creative director, fashion It-girl and all-round muse announced that she has closed her London-based label, after spending recent months winding down its operations. 

“It was beyond an honour to be able to create my dream wardrobe, and I would like to thank our wonderful customers for the love you sent our way – you have great taste,” Chung wrote in a statement that also referenced the difficulty encountered by a host of young, small businesses in the wake of the pandemic.

Image may contain Clothing Apparel Hat Human Person and Sleeve

Before launching her label, Chung had phenomenal collaborative success with a host of high street and luxury labels, like Superga, Marks & Spencer and Mulberry. Her M&S collection was a sellout, and the iconic 2010 Mulberry satchel she inspired – the original accessory of #indiesleaze style – was relaunched in 2020 in celebration of the brand’s 50th anniversary. Chung’s own label was based on personality-inflected wardrobe classics: archetypes of cool-girl, Parisian-inspired style, like Breton-stripe crochet cardigans, sequined party dresses, pretty floral print skirts and odes to the designer’s favourite accessories, like berets and knitted scarves. Her announcement Instagram post featured a montage of Alexa herself sporting a host of her eponymous label’s classics, like a leather biker dress, striped denim dungarees and a silk nightie.

“The decision to close was not taken lightly, not least because I am so grateful for the passion and creativity the team at ALEXACHUNG brought with them every day and the faith everyone involved had in this endeavour. I am so proud of the company we became,” Chung added in her post.

Jamie Stoker.

For those pining for the staples of Chung’s style, her latest Barbour collaboration, launched in February 2022, features Glasto-ready styles with quilted, lace-up and nipped-in details. Chung herself was a fixture on the front row at the autumn/winter 2022 shows, cementing her style icon status in looks by Loewe and Louis Vuitton. We can’t wait to see what endeavour she’ll be embarking on next – no doubt clad in a trusty trench, crew-neck cashmere jumper and leather skirt. 

Alexa Chung for Barbour.

Your email address will not be published. Required fields are marked *